Did you know… there is an Old Holland paint that costs $1000 per liter at retail prices in the United States?

Actually, two paints cost more than $1000 USD per liter! Scheveningen Rose Deep and Scheveningen Violet!

$1000 a liter…

$1022 to be more precise.

That is a lot of money.

Now while I’m guessing this is not the most expensive paint in the world currently made nor is it the most in history… it’s still so many monies.

(5 seconds later I found out it was not even close to the most expensive paint so that’s nice)

*Let’s take a look at some of Old Holland’s more expensive paints!*

*Old Holland Prices At Dick Blick* – 01/03/2016

**Scheveningen Red Deep** costs 56.4 cents per ml in 40ml tube and 52.7 cents per ml in the larger 125 ml tube.

At the cheapest price per milliliter, Scheveningen Red Deep costs $527 per liter of paint.

**Scheveningen Red Light** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Red Light costs $366 per liter of paint.

**Scheveningen Red Medium** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Red Medium costs $366 per liter of paint.

**Scheveningen Red Scarlet** costs 56.4 cents per ml in 40ml tube and 52.7 cents per ml in the larger 125 ml tube.

At the cheapest price per milliliter, Scheveningen Red Scarlet costs $527 per liter of paint.

**Scheveningen Rose Deep** costs $1.109 per ml in the 40ml tube and $1.022 per ml in the 125ml tube.

At the cheapest price per milliliter Scheveningen Rose Deep costs $1022 per liter.

**Scheveningen Violet** costs $1.109 per ml in the 40ml tube and $1.022 per ml in the 125ml tube.

At the cheapest price per milliliter Scheveningen Violet costs $1022 per liter.

**Scheveningen Warm Grey** costs 25.4 cents per ml in the 40ml tube and 23.4 cents per ml in the 125ml tube.

At the cheapest price per milliliter Scheveningen Warm Grey costs $234 per liter.

**Scheveningen Yellow Deep** costs 92.97 cents per ml in the 40ml tube and 85.92 cents per ml in the 125ml tube.

At the cheapest price per milliliter Scheveningen Yellow Deep costs $859 per liter.

**Scheveningen Yellow Lemon** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Yellow Lemon costs $366 per liter of paint.

**Scheveningen Yellow Light** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Yellow Light costs $366 per liter of paint.

**Scheveningen Yellow Medium** costs 56.4 cents per ml in 40ml tube and 52.7 cents per ml in the larger 125 ml tube.

At the cheapest price per milliliter, Scheveningen Yellow Medium costs $527 per liter of paint.

**Scheveningen Blue** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Blue costs $366 per liter of paint.

**Scheveningen Blue Deep** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Blue Deep costs $366 per liter of paint.

**Scheveningen Blue Light** costs 40.1 cents per ml in the 40ml tube and 36.69 cents per ml in the 125ml tube.

At the cheapest price per milliliter, Scheveningen Blue Light costs $366 per liter of paint.

**Scheveningen Green** costs 56.4 cents per ml in 40ml tube and 52.7 cents per ml in the larger 125 ml tube.

At the cheapest price per milliliter, Scheveningen Green costs $527 per liter of paint.

**Scheveningen Green Deep** costs 56.4 cents per ml in 40ml tube and 52.7 cents per ml in the larger 125 ml tube.

At the cheapest price per milliliter, Scheveningen Green Deep costs $527 per liter of paint.

**Scheveningen Intense Black** costs 25.4 cents per ml in the 40ml tube and 23.4 cents per ml in the 125ml tube.

At the cheapest price per milliliter Scheveningen Intense Black costs $234 per liter.

**Scheveningen Orange** costs 56.4 cents per ml in 40ml tube and 52.7 cents per ml in the larger 125 ml tube.

At the cheapest price per milliliter, Scheveningen Orange costs $527 per liter of paint.

**Scheveningen Purple Brown** costs 92.97 cents per ml in the 40ml tube and 85.92 cents per ml in the 125ml tube.

At the cheapest price per milliliter Scheveningen Purple Brown costs $859 per liter.

**Number of paints by lowest price per liter** ~

$234 per liter – II (2)

$366 – VII (7)

$527 – VI (6)

$859 – II (2)

$1022 – II (2)

**Average price per liter (based on the lowest price per liter)**: $523.89

*Old Holland at Jerry’s Artarama – 01/03/2016*

**Scheveningen Red Deep** costs 56.4 cents per ml in 40ml tube and 47.2 cents per ml in the larger 225 ml tube.

At the cheapest price per milliliter, Scheveningen Red Deep costs $472 per liter of paint.

**Scheveningen Red Light** costs 40.1 cents per ml in the 40ml tube and 33.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter, Scheveningen Red Light costs $334 per liter of paint.

**Scheveningen Red Medium** costs 40.1 cents per ml in the 40ml tube and 33.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter, Scheveningen Red Medium costs $334 per liter of paint.

**Scheveningen Red Scarlet** costs 56.4 cents per ml in 40ml tube and 47.2 cents per ml in the larger 225 ml tube.

At the cheapest price per milliliter, Scheveningen Red Scarlet costs $472 per liter of paint.

**Scheveningen Rose Deep** costs $1.109 per ml in the 40ml tube, 90.4 cents per ml in the 225 ml tube, and 72.3 cents in the 475ml tin.

At the cheapest price per milliliter Scheveningen Rose Deep costs $723 per liter.

**Scheveningen Violet** costs $1.109 per ml in the 40ml tube and 90.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter Scheveningen Violet costs $904 per liter.

**Scheveningen Warm Grey** costs 25.4 cents per ml in the 40ml tube and 21.1 cents per ml in the 225 ml tube.

At the cheapest price per milliliter Scheveningen Warm Grey costs $211 per liter.

**Scheveningen Yellow Deep** costs 92.97 cents per ml in the 40ml tube and 76.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter Scheveningen Yellow Deep costs $764 per liter.

**Scheveningen Yellow Lemon** costs 40.1 cents per ml in the 40ml tube and 33.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter, Scheveningen Yellow Lemon costs $33.4 per liter of paint.

**Scheveningen Yellow Light** costs 40.1 cents per ml in the 40ml tube, 33.4 cents per ml in the 225 ml tube, and 26.7 cents per ml in the 475ml tin.

At the cheapest price per milliliter, Scheveningen Yellow Light costs $267 per liter of paint.

**Scheveningen Yellow Medium** costs 56.4 cents per ml in 40ml tube and 47.2 cents per ml in the larger 225 ml tube.

At the cheapest price per milliliter, Scheveningen Yellow Medium costs $472 per liter of paint.

**Scheveningen Blue** costs 40.1 cents per ml in the 40ml tube and 33.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter, Scheveningen Blue costs $334 per liter of paint.

**Scheveningen Blue Deep** costs 40.1 cents per ml in the 40ml tub, 33.4 cents per ml in the 225 ml tube, and 26.7 cents per ml in the 475ml tin.

At the cheapest price per milliliter, Scheveningen Blue Deep costs $267 per liter of paint.

**Scheveningen Blue Light** costs 40.1 cents per ml in the 40ml tube and 33.4 cents per ml in the 225 ml tube.

At the cheapest price per milliliter, Scheveningen Blue Light costs $334 per liter of paint.

**Scheveningen Green** costs 56.4 cents per ml in 40ml tube and 47.2 cents per ml in the larger 225 ml tube.

At the cheapest price per milliliter, Scheveningen Green costs $472 per liter of paint.

**Scheveningen Green Deep** costs 56.4 cents per ml in 40ml tube, 47.2 cents per ml in the larger 225 ml tube, and 37.7 cents per ml in the 475ml tin.

At the cheapest price per milliliter, Scheveningen Green Deep costs $377 per liter of paint.

**Scheveningen Intense Black** costs 25.4 cents per ml in the 40ml tube and 21.1 cents per ml in the 225 ml tube.

At the cheapest price per milliliter Scheveningen Intense Black costs $211 per liter.

**Scheveningen Orange** costs 56.4 cents per ml in 40ml tube and 47.2 cents per ml in the larger 225 ml tube.

At the cheapest price per milliliter, Scheveningen Orange costs $472 per liter of paint.

**Scheveningen Purple Brown** costs 92.97 cents per ml in the 40ml tube and 76.5 cents per ml in the 225 ml tube.

At the cheapest price per milliliter Scheveningen Purple Brown costs $765 per liter.

**Number of paints by lowest price per liter** ~

$211 – II (2)

$267 – II (2)

$334 – V (5)

$377 – I (1)

$472 – V (5)

$723 – I (1)

$765 – II (2)

$904 – I (1)

**Average price per liter** (based on the lowest price per liter): $448.42

Average price per liter @ Dick Blick $523.89

Average price per liter @ Jerry’s Artarama $448.42

Now I don’t mean any of this to be criticism. Old Holland has a reputation for quality, many artists simply love the feel and intensity of Old Holland paint, and Old Holland may very well have dang good reasons to charge what they charge.

I’m going to guess that Old Holland doesn’t actually produce many tubes of Scheveningen Rose Deep and Scheveningen Violet because they know at the high prices they charge not many people are going to buy… In other words, because they do not over produce those paints so the high prices they charge are not an issue. They can sell the quantity they produce.

Also these colors may be points of pride for Old Holland and they want to communicate the special-ness of the paint by charging a premium price.

Whatever the reason, these paints have some interestingly high prices.

*Dick Blick's, Jerry's Artarama, and Old Holland's trademarks are their sole property and votegoat.net has zero affiliation with them*